创意优秀的宣传片在社交媒体上一传十
 
发布时间:2020-11-22 14:16     浏览:    
 
 

宣传片何以成风,其中当然有客观环境的压力:由于出国留学火热,职业教育兴起等渠道分流,绝对高考学生数量呈下降趋势,the transition between students and universities began to "buyer's market."colleges have a sense of crisis,naturally, we must use our brains to recruit students.but the more important one is the subjective reason: behind the fact that colleges and universities began to pay attention to image publicity,in fact, i realized the importance of school characteristics.

for a long time,quite a lot of domestic colleges and universities are in a state of one thousand people,in addition to a few top universities,the difference between most colleges and universities seems to be only the difference in the score line.even if there is a promotional video,it's just a modeled work based on the script: how big it occupies, how many students, how long is the history, etc.but the college promotional videos of the past two years emphasize the personality of the school.for example, the popular peking university promotional film "star diary",abandon the old routines such as listing famous teachers,combine dreams with inspiration in the form of micro movies,it highlights the open and fresh ideological atmosphere and enterprising humanistic temperament of peking university.the school should be a place where ideas are active and innovative,promos should not be stale and preaching.looking at the promotional videos of some world-renowned schools,they go further on the road of openness and individuality,for example, in a yale promotional video, teachers use rap to introduce the school's characteristics; a harvard promotional video also imitates the style of old movies.even the cartoon character simpson was invited to "starred in friendship."

of course,the promo is just a carrier for the university to show its personality.to use an inappropriate analogy,宣传片只是“面子”,does the school model have its own characteristics?才是大学个性的真正“里子”。这说明公众已预设宣传片代表的是高校形象,某种程度上更体现了高校的水平。各所大学犹如八仙过海,各显神通。this is fortunate for the students,it is also the only way to recall the spirit of the university.we often call,colleges and universities should "do not stick to one pattern to reduce talents."let the colleges and universities themselves "eclectic" first,necessary.

source: dayang net-guangzhou daily

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。有教育界人士称射击宣传片成为一体高校的一股潮流,有的制播费用甚至高达百万元之巨。 高考刚结束,中国多所大学密集发布招生宣传片,引发关注。检索“独立精神和自由思想”的大学精神,要更改基于脚本的统一的办学模式,这是我国高等教育改革的关键和核心。找回“独立之精神、自由之思想”的大学精神,改变整齐划一、照本宣科的办学模式,才是我国高等教育改革的关键和核心。虽然质量有高有低,甚至不乏争议之作,但总体来看并非坏事。制作精良,创意优秀的宣传片在社交媒体上一传十,十传百,在极短时间内提高学校的知名度,既传播效率更高,“性价比”也很高。例如西北师大招办主任表示,宣传册印3000本也要花三,五万元,而花同样的钱,去年该校制作的宣传片点击量已达到32万次。(6月16日《中国青年报》)

前不久,复旦大学宣传片涉嫌抄袭一事,引来轩然大波,其影响力早已已不局限在复旦大学师生,校友的范围内,俨然成为了一桩公共事件。 我们乐于看到越来越多的高校摘下雷同的面具,显示你的个性。在社会的高度关注之下,初期试水宣传片的高校也络绎不绝。促销只是“脸”,办学模式有特色,这是大学个性的真正“小”。in this aspect,our universities have a long way to go.take the school motto that represents the philosophy of running a school as an example,there are reports that the "211" university motto is similar,"practicality" has appeared 30 times, "innovation" has appeared 28 times. and in the professional setting,many colleges and universities also regard "everyone has, i have" as their standard,e-commerce, law, journalism.i will open whatever major others open,does not combine its own characteristics at all,regardless of the actual needs of the radiation area.

from the colorful image films,we can see that the individualization consciousness of some colleges and universities has gradually awakened.not only does the policy environment give colleges and universities more autonomy in enrolling and running schools,many schools also boldly innovate,take the first step of "not taking the usual path".for example, through independent enrollment,let the school take the initiative to recruit the students it wants,and not only passively recruit students who reach the score; for example, in terms of training methods,general education, "academy-style" teaching, characteristics of chinese studies. colleges and universities are exploring a school model that suits them.

we are happy to see more and more universities take off the same mask,展现自己的个性

 

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